Friday, November 7, 2014

BeaconConf – Join the Conversation on 11/20

BeaconConf – Join the Conversation on 11/20
IndoorLBS invites you to participate in the world’s largest online conference and conversation on beacon technology taking place on November 20th.

BeaconConf is a free interactive event that will educate digital marketers on how beacons work, reveal best practices, and highlight successful use cases across various industries - all in a convenient online setting.

Event website:

Speakers include 25+ of today’s mobile thought leaders from IndoorLBS, Radius Networks, Gimbal, Urban Airship, Signal360, GPShopper, Wireless Registry, Future of Privacy Forum, Location Based Marketing Association, and more.

Registration is free and gives you access to 8+ hours of actionable content, live speaker Q&A, and downloadable resources that will help guide your mobile marketing strategy for 2015 and beyond.

Join the conversation:

Thursday, October 9, 2014

Target launches iBeacons in Stores and App has revealed that Target is soon launching iBeacons nationwide. The Target App recently updated in the Apple App Store is already iBeacon enabled. The user experience will be amazing - shopping list will be mapped on your smartphone with your current location in the store. A "shopping path" will be displayed on the map for the best way to get around the store for what you need. Screenshots below show the Store Map (powered by Point Inside) that is searchable for products down to the aisle level. The settings screen shows user will have the ability to "opt-in" to in-store messaging enabled by iBeacons and Target's CRM system.

CVS testing iBeacons has detected beacons inside CVS stores. We detected at least two beacons, one by the entrance and one by the pharmacy. Interested in knowing which Beacons are deployed? Do you want to know which use cases CVS is implementing? Email me